Nuclear power in Europe

While Hungarian citizens are getting more conscious about environmental issues and more interested in companies’ environmental record, an environmentally responsible image often remains an empty PR exercise, said Greenpeace spokesperson Szabina Mózes. “It looks interesting when we see an advertisement in which the Paks Nuclear Plant Zrt is photographed in a beautiful green environment, saying that this is ‘The energy of the future,’ but it’s hardly believable that nuclear energy is a clean solution.” Paks Nuclear Power Plant Zrt has also sponsored radio programs dedicated to environmental issues; positive action to be sure, Mózes opined, but such activities do not make nuclear energy environmentally friendly, nor do people believe they do. Mózes went on to say that such PR efforts may even result in a growing skepticism of consumers who have already learned not to believe in advertising.